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Ib Kamara and Rafael Pavarotti Workforce Up for H&M’s Innovation Design Story









Celebrating the enjoyment of vogue is one thing that we all the time want to honour, and H&M is right here to present somewhat serving to hand. The retailer presents Innovation Design Story, a curated assortment that celebrates vogue and the enjoyment that it offers others. Showcasing “the unconventional potential of extra round design methods and materials”, every garment crafted for the brand new assortment brings one thing totally different to the desk.

The worldwide large has teamed up with Dazed’s Ib Kamara and photographer Rafael Pavarotti to develop the gathering. It units out to problem the visible stereotypes related to vogue by capturing a youthful and optimistic spirit by means of its revolutionary materials, prints and patterns. The gathering goals for its customers to take a journey with every garment by following 4 particular steps: love, use, re-use and recycle, in essentially the most sustainable manner potential.

The gathering has been created with sustainable materials, combining sustainably-sourced supplies and scraps of discarded materials utilized in earlier collections. With the launch of its new round design story, H&M has chosen to deliver its personal sustainable strategy to the desk. The clothes crafted for the Innovation Design Story embrace ruffled off-the-shoulder robes, sequin-covered slip attire, printed jumpers, winter coats and a spread of equipment together with choker necklaces, wrist cuffs, hats, earrings and extra.

Images Rafael Pavarotti, styling Ib Kamara. The Innovation Design Story launches in-store and on-line on December 9, 2021. 

hm.com









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